If you can only afford a small ad, make the most of it.
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- Don't fill it up with teeny copy.
- Add even a small visual for impact.
- Use color if you can afford it.
- Use a heavier border or a bolder typeface for your headline.
- Make it a different shape.
- Use more than one small ad on the same page.
- Use artwork that makes your ad look like someone's circled or highlighted it with a marker.