Think Small

Don't be afraid to focus on the smaller market. For every trend, there's at least one countertrend.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

It's actually better sometimes to focus on a smaller market--one nobody is serving because they're all off catering to the bigger trend. You could corner the market in the smaller arena and have more customers and higher sales than if you try to snag a share of the bigger market. And if the trend shifts (as they always do), you could end up as the top brand in a fast-growing market.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding