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Remember Birthdays

A good piece of advice for any marketer is to record the birth dates of all your customers.

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With the birth dates of your customers, you can send a special greeting from you or your company either the week before or the week of their birthday. You may want to offer a special birthday discount--$10 off any purchase or 15 percent off all purchases that day. Sentimentality earns you brownie points--and that translates into sales!

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business