Grow Your Business, Not Your Inbox
With the birth dates of your customers, you can send a special greeting from you or your company either the week before or the week of their birthday. You may want to offer a special birthday discount--$10 off any purchase or 15 percent off all purchases that day. Sentimentality earns you brownie points--and that translates into sales!
Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business