My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Selling With the Right Attitude

It pays to handle customer objections with finesse.

You're not going to prove them wrong for refusing to buy your product; you're going to create a way they can buy it. You're not going to demonstrate their ignorance; you're going to educate them. You're not going to overcome customer objections; you're going to answer their questions. Above all, you're not going to win the argument; you're going to win the sale. It's a different attitude.

This creative selling attitude is designed to build solid, long-term customer relationships, not make an individual sale. You'll be surprised how many individual sales occur when you adopt this attitude.

Excerpted from Creative Selling: Boost your B2B sales