Use Links on Your Site
Give your Web site visitors appropriate information in the form of links. With minimum editing, you can create a weekly, biweekly or monthly ad hoc magazine or newsletter that represents nothing more than your compendium of the number of news items you deem to be appropriate. Your newsletter can link to outside Web pages that might push the sale of your product or service with their unbiased information.
Excerpted from 101 Internet Marketing Tips For Your Business