Marketing Campaign Planning Checklist
Before you begin your market research campaign, use this form to analyze the costs.
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Before you launch a marketing campaign, answer the following questions about your business and your product or service.
|Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to different market segments?|
|In forming your marketing message, have you described how your product or service will benefit your clients?|
|Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them?|
|Have you prepared a sales forecast?|
|What type of media will you use in your marketing campaign?|
|Have you planned any sales promotions?|
|Have you planned a publicity campaign?|
|Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?|
|If you offer a product, have you prepared clear operating and assembly instructions? What kind of warranty do you provide? What type of customer service or support do you offer after the sale?|
|Do you have product liability insurance?|
|Is your style of packaging likely to appeal to your target market?|
|If your product is one you can patent, have you done so?|
|How will you distribute your product?|
|Have you prepared job descriptions for all of the employees needed to carry out your marketing plans?|