Ajay Batra

Ajay Batra

Guest Writer
Director - Centre for Innovation and Entrepreneurship, Bennett University

About Ajay Batra

Ajay Batra is a startup founder, mentor, thought leader, and an active contributor to the Indian startup ecosystem. Currently, he is the Director of Centre for Innovation and Entrepreneurship at Bennett University where he is creating a vibrant culture of entrepreneurship through curricular and extra-curricular programs. He also heads Bennett Hatchery – the startup incubator.

He serves on several national committees of FICCI and CII, and is a sought-after jury member for national and international startup competitions like HULT Challenge, CII Startpreneur Awards, Babson Challenge, ET Power of Ideas, Innovation Launchpad, etc.  He was the only Indian to be selected for IDEO ’s global program on Design Thinking for Social Impact, and has recently been recognized as Top 10 entrepreneurship contributors in the world by Arist, USA

He is working on his next book, “The Startup LaunchBook: Design Thinking for Startup Success.”


More From Ajay Batra

Startup Pitch

How To Make a Compelling Case To Investors

The timeframe is usually short, and making the most of it is crucial. Here's how

How Entrepreneurial Are You?

Essential beliefs and practices that determine your start-up's success

Are These Startup Myths Holding You Back?

Beliefs that result in high startup failure rates

Startup Mentoring: From Good to Great

An effective startup mentor is a manager, coach and cheerleader all rolled into one

You Have an Idea For a Startup: Now What?

Transform your idea into a successful startup with a proven 5-level approach

Viewing Startups as Operating Organizations

"Startup Operating Canvas" helps manage the many moving parts of a Startup

Improving Start-up Survival Rate: "Design Thinking" to The Rescue

Design Thinking is a powerful leadership approach for creating customer-centric and innovative Startups

Systematic Changes Needed to Make India a Strong Entrepreneurial Nation

The motivation required by the economy to facilitate innovation in business
Growing a Business

How to Build Successful and Enduring Organizations

Gain market traction, innovate and engage talent: one maturity level at a time

Will Your Business Still Be Around A Decade From Now?

Enduring organizations focus not just on themselves, but also on others in the ecosystem
Entrepreneurial Spirit

Rites Of Passage For A Startup

Key questions that founders must ask themselves to embark on a successful startup journey.
product marketing

Why Product-Market Fit Is Not Enough

A narrow interpretation of product-market fit is risky.
Startup Success Stories

The 5 Transitions of Successful Startups

Startups need to achieve more than problem-solution and product-market fits to succeed.
Starting a Business

Are You Thinking Beyond Starting-Up?

Let's harvest our Jugaad DNA for going beyond short-term fixes - to solve large-scale problems through breakthrough innovations.