Alex Berman

Alex Berman

Contributor / Founder and CEO of Experiment 27

Alex Berman is the founder and CEO of a marketing and lead generation firm Experiment 27. Berman is responsible for generating over $6.5 million in B2B sales and over $35 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue by teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place.

Finding Customers

Why Leading With Value Is a Mistake -- and What to Do Instead

Positioning with value is often the worst thing you can do. Learn the 95:5 formula.
Take It From The Pros

When Should a Startup Hire a Marketing Manager?

Hiring a marketing manager is important for business growth, but you need a few other people in place first.
Email Marketing

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Without a good subject line, the content of the email doesn't matter.
worth-knowing

3 Career Lessons From Jon Stewart and 'The Daily Show'

The long-time host might have moved on, but there's still plenty to learn from his success.
Entrepreneur Network

3 Ways B2B Sales Will Change in the Next 20 Years

Learn what this entrepreneur predicts for the year 2036.
Celebrities

3 Pieces of Life Advice From Kevin Hart

Take life with a grain of salt, says the comedian.
worth-knowing

3 Business Lessons From Filmmaker and Comedian Kevin Smith

Find out how this creative genius built his Hollywood career from the ground up.
Entrepreneur Network

3 Negotiation Strategies From a Former FBI Hostage Negotiator

If Chris Voss's negotiation techniques worked for the FBI, they're sure to work for your business.
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