Entrepreneur Leadership Network Contributor
Chief Marketing Officer
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How You Can Organize Reviews Across Platforms to Understand How Your Customers Feel and Optimize Your Offerings
Sentiment analysis can help you measure how your customers feel about your products or services.
Customer Experience Is Gaining Traction. But Are We Measuring It The Right Way?
Customer experience may have become mainstream, but there is still a lot of debate going on in regards to how customer experience should be measured.
How Leaders Should Use Consumer Insights to Guide Decision-Making and Improve Customer Experience
Consumer insights are transforming existing business models and ecosystems. Here's why leaders should apply consumer insights analytics to personalize products and services and ultimately make faster and fact-based decisions.
4 Things the Fastest-Growing Direct-to-Consumer Companies Do That You Aren't Doing
Unlike traditional business-to-consumer brands that depend on retail middlemen like Walmart and Amazon to sell their products through a crowded marketplace, direct-to-consumer companies can connect directly with their customers online.
Marketing Lessons I Learned From Fortune 500 Companies
These tips and tricks can help make your product or service more visible.
5 Product Marketing Strategies to Get Costumers to Take Action
Balance obeying the data and knowing when to take risks.
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