Alyssa Giacobbe

More From Alyssa Giacobbe

Project Grow

Why It Took Dunkin' Donuts 10 Years to Build the Perfect New Cup

The inside story of the struggle the donut chain had in phasing out its iconic, yet hazardous, styrofoam cup.
Branding

How Glossier Hacked Social Media to Build A Cult-Like Following

Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.
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