Amy Porterfield

How you can better track and target your advertising campaigns, while also reducing your costs.

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.

Use care in setting up the event, then create excitement with visually compelling posts and ads.

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'

Nurture your fans on Facebook and market to them through email.

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.

Follow these tips to create different types of groups tailored to specific customers.

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.

Here's how visual images, questions and videos can get your fans buzzing.