Andrew Kuiler

Andrew Kuiler

Guest Writer
Founder and CEO, The Silk Initiative

About Andrew Kuiler

 Andrew Kuiler is the founder and CEO of The Silk Initiative (TSI), a specialized food and beverage (packaged goods and retail) brand consultancy in China. TSI's most notable clients include Mars' Wrigley, Campbell's, PepsiCo, Arla and Tyson Foods.

More From Andrew Kuiler


3 Tactics Entrepreneurs Can Use for Startup Success in China

As one founder said, "You don't need to make a cookie with pork floss or chicken feet to appeal to the Chinese market."

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.