My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

See Latest Videos

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

See Latest Articles

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

See Latest Podcasts

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Andrew Kuiler

Andrew Kuiler

Guest Writer
Founder and CEO, The Silk Initiative

About Andrew Kuiler

 Andrew Kuiler is the founder and CEO of The Silk Initiative (TSI), a specialized food and beverage (packaged goods and retail) brand consultancy in China. TSI's most notable clients include Mars' Wrigley, Campbell's, PepsiCo, Arla and Tyson Foods.

More From Andrew Kuiler

3 Tactics Entrepreneurs Can Use for Startup Success in China
China

3 Tactics Entrepreneurs Can Use for Startup Success in China

As one founder said, "You don't need to make a cookie with pork floss or chicken feet to appeal to the Chinese market."
7 min read