About Andrew Kuiler
Andrew Kuiler is the founder and CEO of The Silk Initiative (TSI), a specialized food and beverage (packaged goods and retail) brand consultancy in China. TSI's most notable clients include Mars' Wrigley, Campbell's, PepsiCo, Arla and Tyson Foods.
More From Andrew Kuiler
China
3 Tactics Entrepreneurs Can Use for Startup Success in China
As one founder said, "You don't need to make a cookie with pork floss or chicken feet to appeal to the Chinese market."