Andrew McDermott

Co-founder of HooktoWin.com

Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.

Latest

Thought Leaders

People Hating on You? Here Are 4 Ways to Use That Negative Energy to Your Advantage.

Sometimes, "I hate you" is what every entrepreneur needs to hear.

Growing a Business

Sorry to Tell You But Some Customers Want to See Your Business Fail

It's unfortunate psychology but some people can't just leave it at buying from your competitor.

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