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Andrew McDermott

Andrew McDermott

Guest Writer / Co-founder of

Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.

Customer Feedback

Sorry to Tell You But Some Customers Want to See Your Business Fail

It's unfortunate psychology but some people can't just leave it at buying from your competitor.