Andrew McDermott

Andrew McDermott

Co-founder of HooktoWin.com

Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.

People Hating on You? Here Are 4 Ways to Use That Negative Energy to Your Advantage.
Entrepreneur Mindset

People Hating on You? Here Are 4 Ways to Use That Negative Energy to Your Advantage.

Sometimes, "I hate you" is what every entrepreneur needs to hear.
Sorry to Tell You But Some Customers Want to See Your Business Fail
Customer Experience

Sorry to Tell You But Some Customers Want to See Your Business Fail

It's unfortunate psychology but some people can't just leave it at buying from your competitor.