Andrew McDermott
Bio
Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
People Hating on You? Here Are 4 Ways to Use That Negative Energy to Your Advantage.
Sometimes, "I hate you" is what every entrepreneur needs to hear.
Sorry to Tell You But Some Customers Want to See Your Business Fail
It's unfortunate psychology but some people can't just leave it at buying from your competitor.
More Authors You Might Like
-
Shawn P. Walchef
Founder of Cali BBQ Media
-
Chris Kille
Founder at EO Staff
-
Amanda Breen
Senior Features Writer
-
Chad Willardson
Founder of Platinum Elevated & Pacific Capital, 5X Best-Selling Author
-
Kalon Gutierrez
Consultant, Advisor & Entrepreneur
-
David James
Staff writer