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Co-founder of HooktoWin.com
Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.
Sometimes, "I hate you" is what every entrepreneur needs to hear.
It's unfortunate psychology but some people can't just leave it at buying from your competitor.
Entrepreneur; Founder and CEO, Jotform
Entrepreneur Network Contributor
Senior Consultant, B2B Thought-Leadership & Content Marketing
Founder & Chief Strategist
Entrepreneur & Angel Investor