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Marketing is essential but never cheap, so upping your ROI is the name of the game.
There's nothing about a lack of industry knowledge that some directed learning, judicious hiring and trust building can't fix.
An entrepreneur might be trying to manage employees, multiple businesses, their personal life and there ideas for what comes next.
You employ people, not automatons. Overlooking their physical and mental health squanders an opportunity to develop a high-performing team.
A small gift is a thoughtful way of telling someone you work or do business with that you appreciate them.
Your CRM is your secret weapon, if you're filling it with the right data.
Fear not the killer robot, at least in your business AI applications, but plenty can go wrong that is a lot less dramatic.
Do you lack true marketing expertise? There's an app -- or a fractional CMO -- for that.
Leaders who don't work on themselves aren't in a good position to inspire anybody to work for them.
Every campaign is unique in its details but all the successful ones share the same key ingredients.
Don't let the shiny allure of the valley blind you. It's a big country and a lot of places will welcome you warmly.
The internet of things has an huge future but don't underestimate how much it is changing the world right now.
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