Building a Business
Traction Is What Investors Are Looking for When You Present Your Plan
Investors will not be interested in your product until you can show them that a big market is getting interested.
Ash Maurya is the creator of the one-page business modeling tool "Lean Canvas" and the author of Running Lean. He was the Founder and CEO of WiredReach, and regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, Accelerace, Slingshot, and guest lecturers at several universities including MIT, Harvard, and UT Austin. He serves on the advisory board of a number of startups, and consults for new and established companies. For more information, visit www.LeanStack.com.
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A 3-Step Technique for Deciding Which Advice to Follow
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