Barrett Wissman
Bio
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Latest
Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
You Don't Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good.
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.
How Micro Influencers Will Fuel Monetization in the Future
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
The Secret to Making Boards More Successful Is to Make Them More Approachable
Boards sometimes overlook a prime member of their audience: the person on the receiving end.
Are Social Networks Killing the Goose That Laid the Golden Egg?
Falling organic reach is driving influencers away from social platforms.
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