Chairman of IMG Artists and Principal in Two Pillar Management
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Consumers are ever more impatient for brands to embrace the greater good.
Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
Boards sometimes overlook a prime member of their audience: the person on the receiving end.