Barrett Wissman

Barrett Wissman

Chairman of IMG Artists and Principal in Two Pillar Management

Barrett Wissman is an entrepreneur, philanthropist and concert pianist. He is chairman of IMG Artists, a performing-and-cultural arts entertainment business, and a principal in Two Pillar Management, which represents and partners with social media brands, influencers and celebrities.

http://www.barrettwissman.com

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Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

You Don't Have to Be Elon Musk to Make a Difference

Consumers are ever more impatient for brands to embrace the greater good.

How to Get More From Your Influencer Marketing Investment

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.

The Secret to Making Boards More Successful Is to Make Them More Approachable

Boards sometimes overlook a prime member of their audience: the person on the receiving end.

Collaboration Works Best With Diverse Collaborators

Like-minded people can solve a problem quickly, but people with different skills and viewpoints are likely to create an entirely new solution.

An Accountability Partner Makes You Vastly More Likely to Succeed

Simply explaining what you're doing to someone you respect is a powerful way to staying on track and avoiding impulsive decisions.

9 Activities Science Says Could Cure Entrepreneurial Burnout

Family, friends, exercise and everything else you are ignoring while building your business are the cure for burnout.

10 Strategies for Entrepreneurs Dealing With Failure

Failure feels like being crushed, but it's just a feeling. In reality, it's your opportunity to become stronger.

10 Ways to Motivate Yourself When You're Really Not Feeling It

When your business is small and your challenges are big, success depends on your willingness to keep putting one foot in front of the other.

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