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Chairman of IMG Artists and Principal in Two Pillar Management
Follow Barrett Wissman on Social
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Consumers are ever more impatient for brands to embrace the greater good.
Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
Boards sometimes overlook a prime member of their audience: the person on the receiving end.
Falling organic reach is driving influencers away from social platforms.
Like-minded people can solve a problem quickly, but people with different skills and viewpoints are likely to create an entirely new solution.
Simply explaining what you're doing to someone you respect is a powerful way to staying on track and avoiding impulsive decisions.
Family, friends, exercise and everything else you are ignoring while building your business are the cure for burnout.
Persistence is what distinguishes the best networkers.
Failure feels like being crushed, but it's just a feeling. In reality, it's your opportunity to become stronger.
When your business is small and your challenges are big, success depends on your willingness to keep putting one foot in front of the other.
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