Barrett Wissman

Chairman of IMG Artists and Principal in Two Pillar Management

Barrett Wissman is an entrepreneur, philanthropist and concert pianist. He is chairman of IMG Artists, a performing-and-cultural arts entertainment business, and a principal in Two Pillar Management, which represents and partners with social media brands, influencers and celebrities.

Latest

Marketing

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.

Green Entrepreneur

You Don't Have to Be Elon Musk to Make a Difference

Consumers are ever more impatient for brands to embrace the greater good.

Marketing

How to Get More From Your Influencer Marketing Investment

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.

Marketing

How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.

Leadership

The Secret to Making Boards More Successful Is to Make Them More Approachable

Boards sometimes overlook a prime member of their audience: the person on the receiving end.

Social Media

Are Social Networks Killing the Goose That Laid the Golden Egg?

Falling organic reach is driving influencers away from social platforms.

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