Bill Roth
Bill is President of NCCT , a consulting firm that helps companies grow green revenue. His newest book, The Secret Green Sauce , profiles best practices being used by successful green businesses. He has previously held roles as senior vice president of PG&E Energy Services, president of Cleantech America (a solar power plant development company) and COO of Texaco Ovonics Hydrogen Solutions (which launched the first hydrogen-fueled Prius).
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Latest
The Intersection of Awareness and New Media
Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Sustainability Increases Stockholder Value
New research indicates that sustainability can also equal profitability.
Growing Green Revenues
How alligning value with values can win sales in the office supply industry
Top Consumer Groups Turn to Sustainability
Boost revenue by going green and targeting the youth, women and CEOs.
Hotel Industry Embraces Green Revolution
Hotels are taking advantage of consumers' desire for eco-friendly vacation options.
Employ Green Biz Practices Now
Lessons in sustainability from eco-friendly building expert David Gottfried.
Add Some Green to Your Inventory
One store owner says it's a way to offer products and service big-box stores can't compete with. Customers will take notice.
In Beverage Industry, Sustainability Sells
When it comes to our drinks, green isn't just for tea anymore. Break into the beverage industry and find success in going green--from the ground (water) up.
Sustainability Emerges as a Business Model
These two entrepreneurs have learned the cost savings and competitive advantages of going green. Learn how you can be a green entrepreneur in your industry.
The World Awaits Your Green Business
Learn which industries the West Coast Green Conference recommends are ready for your green idea.
It Pays to Go Green in a Down Economy
Learn why even in this economy you can't afford not to implement green practices in your business.
Creating a Green Office
Think in terms of financial payback when considering and implementing your eco-friendly office.
Avoid Greenwashing Your Business
Sincerity leads to success in the emerging world of green marketing.
On Empty and (Almost) Out of Time
How entrepreneurs can spearhead the green economic revolution.
Green Innovations Revolutionize Construction
A Bay Area company demonstrates how the building industry can be a leader in sustainability.
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