Bob Priest-Heck

CEO, Freeman

Bob Priest-Heck is CEO of Freeman, a global brand experience and venue-based event production company. He oversees 7,000 team members in 90 locations, all helping companies build powerful relationships through immersive experiences, interactive technologies and engaging ideas.

Latest

Marketing

Is Your Brand Engaging or Intrusive?

A brief guide to developing constructive consumer relationships.

Leadership

Utilize Emergency Room Triage Techniques to Make Better Business Decisions

Sometimes, good management is about deciding when not to decide.

Marketing

Closing the Gap Between Brand Promises and Customer Trust

Here are four questions every company should ask before marketing for consumer bucks.

Diversity

You Won't Know What You Don't Know Unless You Listen to Diverse Voices

Next time you visit a field operation, skip the management meeting and ask a service rep to take you on a customer call.

Leadership

Making Things Makes Us Better Leaders

Good leaders see past their tasks to become stewards of what might be.

Leadership

Not Losing Isn't the Same as Winning

If we want innovation and inspiration from our team, we need to open a path for their ideas and actions.

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