About Bob Priest-Heck
Bob Priest-Heck is CEO of Freeman, a global brand experience and venue-based event production company. He oversees 7,000 team members in 90 locations, all helping companies build powerful relationships through immersive experiences, interactive technologies and engaging ideas.
More From Bob Priest-Heck
Here are four questions every company should ask before marketing for consumer bucks.
Next time you visit a field operation, skip the management meeting and ask a service rep to take you on a customer call.
It's an essential business requirement.
Too often, managers become paternalistic toward employees, falling into the wrongheaded belief that they know what's best for them.