About Bob Priest-Heck
Bob Priest-Heck is CEO of Freeman, a global brand experience and venue-based event production company. He oversees 7,000 team members in 90 locations, all helping companies build powerful relationships through immersive experiences, interactive technologies and engaging ideas.
More From Bob Priest-Heck
Marketing
Closing the Gap Between Brand Promises and Customer Trust
Here are four questions every company should ask before marketing for consumer bucks.
Workplace Diversity
You Won't Know What You Don't Know Unless You Listen to Diverse Voices
Next time you visit a field operation, skip the management meeting and ask a service rep to take you on a customer call.
Leadership
Making Things Makes Us Better Leaders
Good leaders see past their tasks to become stewards of what might be.
Leadership
Not Losing Isn't the Same as Winning
If we want innovation and inspiration from our team, we need to open a path for their ideas and actions.
Entrepreneurs
Getting Ahead by Letting Go
You can't take hold of an opportunity if your hands are already full.
Strategic Vision
No, It's Not About the Journey
Completed to-do lists are necessary but not sufficient for getting your team where you need them to go. Giving them a vision of their destination is your job.
Entrepreneurs
You Have to Trust Everyone You Work With -- Including the Ones You Don't Like
It's an essential business requirement.
Managing Employees
Don't Assume Employees Can't Handle Tough Decisions
Too often, managers become paternalistic toward employees, falling into the wrongheaded belief that they know what's best for them.