Brandon Spear
Bio
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Latest
3 Considerations for Driving B2B Business in the Order-to-Cash Process
If the payment strategy doesn't keep up, the entire order-to-cash process sinks. Here's why.
Here's What Really Builds Customer Loyalty in the B2B Industry
While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn't build loyalty. Here's what does.
Why B2B Companies Can't Ignore the 5th P of Marketing — Payments
Here's why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022.
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