Bruce Serbin

Bruce Serbin is president and CEO of Serbin Media, Inc. His work has been recognized by the Associated Press, League of American Communications Professionals and the Public Relations Society of America.

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10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.

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