Cass Bailey

More From Cass Bailey

Marketing Strategies

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don't have any competitors to worry about, they're likely only thinking of direct competitors. There are other kinds.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.