About Cynthia Price
Cynthia Price is director of marketing at Emma, an email-marketing company. With an extensive background in sales and marketing, Cynthia represents Emma at conferences across the country, where she can be found geeking out about everything from subject lines to audience segmentation.
More From Cynthia Price
Online Marketing
Why Dynamic Content Will Deliver for the Marketing Industry
This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Email Marketing
3 Elements That Will Make or Break an Email Marketing Campaign
With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Online Marketing
Why We Click: The Simple Psychology Behind Calls to Action
4 ways marketers can tap into the human brain to drive customer action.
Small Business Heroes
Primal Marketing: 4 Ways to Create an Instant Connection With Customers
Tap into brain science research to get your message out loud and clear.
Small Business Heroes
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Email Newsletters
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.