Director of Marketing at Emma, Inc.
Cynthia Price is director of marketing at
, an email-marketing company. With an extensive background in sales and marketing, Cynthia represents Emma at conferences across the country, where she can be found geeking out about everything from subject lines to audience segmentation.
This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
4 ways marketers can tap into the human brain to drive customer action.
Tap into brain science research to get your message out loud and clear.
Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
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© 2017 Entrepreneur Media, Inc.