Dale McIntyre

Dale McIntyre

Guest Writer
Vice President, Pharos Systems International.

About Dale McIntyre

Dale McIntyre serves as a vice president at Pharos Systems International, an enterprise print solutions provider based in Rochester, NY. McIntyre provides strategic leadership in the areas of sustainability, brand and customer engagement.

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4 Ways to Reach a New Target Audience Without Abandoning Your Old One

Four strategies to reach a new demographic without changing what current customers already love about your company.