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Dan S. Kennedy and Matt Zagula
Dan S. Kennedy and Matt Zagula are the co-authors of No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-Trusting World, published by Entrepreneur Press in 2012. Kennedy is a strategic adviser, marketing consultant and coach in Phoenix, Ariz. Zagula, a Weirton, W.Va.-based financial consultant, leads a national advisory practice.
Writing your own book can establish you as an authority and expert.
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