Dan S. Kennedy and Matt Zagula
Dan S. Kennedy and Matt Zagula are the co-authors of No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-Trusting World, published by Entrepreneur Press in 2012. Kennedy is a strategic adviser, marketing consultant and coach in Phoenix, Ariz. Zagula, a Weirton, W.Va.-based financial consultant, leads a national advisory practice.
Marketing Bootcamp
How to Build Trust to Pave the Road to Wealth
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Marketing Bootcamp
Show Customers Why They Should Trust You
Using proof can help establish strong relationships with your customers.
Marketing Bootcamp
Publish a Book and Prosper as a Small-Business Owner
Writing your own book can establish you as an authority and expert.
Marketing
Why Should Your Customers Trust You?
Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.