Dan S. Kennedy and Matt Zagula are the co-authors of No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-Trusting World, published by Entrepreneur Press in 2012. Kennedy is a strategic adviser, marketing consultant and coach in Phoenix, Ariz. Zagula, a Weirton, W.Va.-based financial consultant, leads a national advisory practice.
Ready for Anything
How to Build Trust to Pave the Road to Wealth
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Ready for Anything
Show Customers Why They Should Trust You
Using proof can help establish strong relationships with your customers.
Marketing
Publish a Book and Prosper as a Small-Business Owner
Writing your own book can establish you as an authority and expert.
Marketing
Why Should Your Customers Trust You?
Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
