Dan S. Kennedy and Matt Zagula

No BS Trust Based MarketingDan S. Kennedy and Matt Zagula are the co-authors of No B.S. Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably Un-Trusting World, published by Entrepreneur Press in 2012. Kennedy is a strategic adviser, marketing consultant and coach in Phoenix, Ariz. Zagula, a Weirton, W.Va.-based financial consultant, leads a national advisory practice.

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How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.

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