Danielle Levitas

Danielle Levitas

SVP of Research at App Annie
Danielle Levitas leads the research and professional services teams at App Annie. She has 20 years of experience as an industry analyst and market research executive working with many of the world's leading technology companies advising them on product development and marketing, consumer behavior and customer segmentation, and corporate strategy. Most recently, Levitas was the group vice president and GM of IDC's mobility, digital media and consumer research team where she developed new research offerings, built analyst teams and advised industry executives. Levitas graduated from the University of Massachusetts, Amherst with a bachelors in finance.
Decoding the Maze of Metrics in the App Economy
Apps

Decoding the Maze of Metrics in the App Economy

DAU, MAU, downloads, usage, open rate, retention -- these terms can sound like a foreign language to those new to the app space.
The Top 5 Myths of Mobile Apps -- And Why Believing Them Will Hurt Your Business
Mobile Apps

The Top 5 Myths of Mobile Apps -- And Why Believing Them Will Hurt Your Business

The question is no longer "Should I have an app strategy?" but rather "What do apps mean for my business?"
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