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Danielle Levitas
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Latest
Decoding the Maze of Metrics in the App Economy
DAU, MAU, downloads, usage, open rate, retention -- these terms can sound like a foreign language to those new to the app space.
The Top 5 Myths of Mobile Apps -- And Why Believing Them Will Hurt Your Business
The question is no longer "Should I have an app strategy?" but rather "What do apps mean for my business?"
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