Darian Kovacs

Principal and Director of Strategy, Jelly Marketing

 Darian Kovacs is the principal/director of Strategy at Jelly Marketing and a marketing professor at Trinity Western University. He has worked with various local, national and global brands building and executing on their digital and PR strategy. Recently, he taught a series of series of workshops for the BBB on the topics of social media, digital ads and public relations. 

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Marketing

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.

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