Pricing
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Darian Kovacs
Guest Writer
Principal and Director of Strategy, Jelly Marketing
Darian Kovacs is the principal/director of Strategy at Jelly Marketing and a marketing professor at Trinity Western University. He has worked with various local, national and global brands building and executing on their digital and PR strategy. Recently, he taught a series of series of workshops for the BBB on the topics of social media, digital ads and public relations.
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