Derek Lidow
Teaches entrepreneurship, innovation and creativity at Princeton University, author of Startup Leadership
Ready To Launch
Leading a Startup in Stage Four: Self-Sustainability
The travails of stage three have been surmounted; finally things are going well. Now it's time to disrupt your own company.
Ready To Launch
Leading a Startup in Stage Three: Growing Strong
Smoothing the lumps and wrinkles out of your enterprise is a grinding process, but the company that does is sturdier for it.
Ready To Launch
Leading a Startup in Stage 2: Operational Validation
Learn how to negotiate this treacherous ground and achieve operational validation.
Finding Customers
How to Find Real Customers for Your Startup
Tips for mastering the tricky first step of turning your idea into a viable business.
Ready To Launch
The 4 Stages of Enterprise Maturity: From Startup to Self-Sustaining
At each stage, you must undertake specific tasks, acquire new organizational skills and expand your leadership competencies to meet the demands of a changing and growing business.
Entrepreneurial Psychology
5 Questions to Help You Find Out Why You Really Want to Be an Entrepreneur
Your strongest motivations arise from the things that are the source of your happiness or that protect you from primal fears. Explore them.
Corporate Culture
Do Startup Cultures Have to Be Profane?
Swearing and obscenity grant psychological release but they may turn off potential customers and thwart career advancement.
Crisis Management
Taking the Bite Out of a Workplace Crisis
With their limited resources, startups are especially challenged when things go awry. Put in place an effective response plan for when they do.