About Dipika Mallya
Dipika Mallya is the founder of Ideation Labs, and she facilitates interactive sessions to help incubators, accelerators and startups solve marketing and design challenges. She has worked for leading brands in the region, including Cleartrip, YouGov and the Al-Futtaim Group. She holds a Master’s degree in Advertising from The University of Texas at Austin, and a Bachelor’s degree in Psychology from the University of Illinois at Urbana-Champaign.
More From Dipika Mallya
With the UAE Innovation Month in full swing, it could be the right time to explore the concept of design jams within organizations, governments and societies.
Boosting innovation at the workplace is crucial for organizations to stay competitive and future-oriented.
Structured ideation can be used to solve a variety of business challenges; from developing a marketing strategy to redesigning a product or service.