Pet Project: Learning From a Product Launch Success
This former veterinarian wowed major pet-product retailers and got her invention on their shelves. Here's how.
Mass Appeal
A local buying program could be the key to getting your product on the shelves of major merchandisers.
Tool Time
How one entrepreneur built a better screwdriver--and used smart networking to get it into Sears stores nationwide
Tool Time Product Launch
How one entrepreneur built a better screwdriver and used smart networking to get it placed on the shelves of Sears.
Original Win
Learn how to respond to knockoffs so you can put your product back on top.
Starting a Business
Pet Project
How one former veterinarian wowed major pet-product retailers--and got her invention on their shelves
Starting a Business
Mail Call
Mail order catalogs can be a startup inventor's surefire route to success.
Brand Aid
How building your brand and expanding your line can be the key to your success
Breaking the Ice
Want skeptical customers to warm up to your product? Here's the scoop on how to win them over.
Starting a Business
Come Together
Two heads are better than one, so why not use a joint venture to get your invention off the ground?
Starting a Business
Taking License
It pays to do your homework before signing a licensing agreement.
Taking Advantage of a Neglected Niche
Find out how smart partnering transformed this lone inventor into a market force to be reckoned with.
The Secrets of a Successful Product Launch
Want to break into a market full of competitors? No matter how crowded the field, you can still leap way out in front.
The Write Stuff
Entrepreneurs find success with a new take on a familiar product.
