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Entrepreneurs, Small Business Experts, Consultants, Speakers
Doug and Polly White are small business experts, speakers and consultants who work with entrepreneurs through Whitestone Partners. They are also co-authors of the book Let Go to GROW, which focuses on growing your business.
Hire 'behaviors,' not just skills, experience and education.
Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.