Dr. Melodena Stephens Balakrishnan

Dr. Melodena Stephens Balakrishnan

Guest Writer

Melodena Stephens Balakrishnan (Phd), is the Founder and President of the Academy of International Business – Middle East North Africa Chapter, a nonprofit social initiative founded in 2009 in Dubai under the University of Wollongong in Dubai (UoWD), UAE. It is a self-financing volunteer organisation. The purpose of the organization is to act as an ambassador and champion for the MENA region by fostering research and teaching in the field of international business. She is the Dean of Performance and Management, Professor of International Marketing Strategy and Entrepreneurship and Head of Degree Program International Business, Karlshochschule International University in Germany. Previously, in UoWD she  held the position of Deputy Dean and program head of MBA, leading multiple accreditations. She is a non-resident research fellow of Mohammed Bin Rashid School of Government  She has 20+ years of industry and education experience, and a multi-cultural perspective (India, USA, Taiwan, UAE & Germany). She is a winner of several teaching and research grant awards, including two UAE National Research Foundation Grants. She is the series editor of the Actions and Insights: Middle East North Africa Series – and has five books published. She is passionate about emerging markets especially the MENA region, actively working with industry and is frequently invited to panels and discussion forums. Her areas of research are brand strategy, social entrepreneurship and crisis management.

More From Dr. Melodena Stephens Balakrishnan

Branding

Five Tips For Building Your Startup's Brand Strategy

The company brand is your personal calling card- it can stay with you forever.
CSR

The Roadmap For Building A Business With Heart

A business with heart need not be a large corporation with a strong CSR outreach program; it can be a startup that has an embedded purpose to do good.
Buisness Motivation

Hope, Optimism and Resiliency: The Three Most Powerful Leadership Tools You Can Have As An Entrepreneur

A study of leaders in high technology startups and established firms found that the traits of hope, optimism, and resiliency had a direct impact on transformational leadership, which directly impacted firm performance.
Startup Basics

Eight Steps To Create An Entrepreneurial Roadmap For Your Venture

Many entrepreneurs "fall" into a venture, and before you know it, they find themselves frantically both building and learning about a business at the same time.
Growth Strategies

Five Leadership Characteristics That Entrepreneurs Need

The University of Wollongong in Dubai Associate Professor, who heads up their MBA program, gives five characteristics that you should develop over the course of your career.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.