Eric Dahan

Eric Dahan

Guest Writer / Co-Founder and CEO of Open Influence

Eric Dahan is co-founder and CEO of Open Influence, where he oversees the strategic vision and growth of the company. Dahan brings a rich understanding of mathematics, game theory and social sciences to his role.

Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
Social Media

How to Use Social Media for Trend Research

How is Twitter different from Facebook? And how is Facebook different from Instagram and Pinterest? Those differences are important for you to know.
Take It From The Pros

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Regulations

Brands: Get Up to Date on Federal Trade Commission Guidelines

Be aware of new FTC regulations regarding advertising and social media.
Social Media

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?
Social Media Marketing

6 Ways to Ace 'Influencer' Engagement Basics

How do you find those individuals whose online likes can move your brand to the next level?
worth-knowing

How to Build a Successful Startup and Keep It Afloat

The business world is in a constant state of flux, and companies today need to be ready to weather unpredictable markets. Here's how.
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
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