The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
How is Twitter different from Facebook? And how is Facebook different from Instagram and Pinterest? Those differences are important for you to know.
First of all, be true to your personal brand. Then you too may become an influencer.
Be aware of new FTC regulations regarding advertising and social media.
Each social media platform has its own "flavor." Which is right for you?