Eric Dahan

Eric Dahan

CEO and Co-Founder of InstaBrand

Eric Dahan is the CEO and co-founder of Los Angeles-based InstaBrand, which offers a mobile-influencer platform that connects companies with people across social-media channels.

 
How Influencer Marketing Moves Beyond Raising Awareness
Marketing Bootcamp

How Influencer Marketing Moves Beyond Raising Awareness

The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
How to Use Social Media for Trend Research
Social Media

How to Use Social Media for Trend Research

How is Twitter different from Facebook? And how is Facebook different from Instagram and Pinterest? Those differences are important for you to know.
How to Build Up Your Influence on Social Media
Marketing Bootcamp

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Brands: Get Up to Date on Federal Trade Commission Guidelines
Marketing Bootcamp

Brands: Get Up to Date on Federal Trade Commission Guidelines

Be aware of new FTC regulations regarding advertising and social media.
Finding the Perfect Match in the Social Media Platform Universe
Marketing Bootcamp

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?
6 Ways to Ace 'Influencer' Engagement Basics
Marketing Bootcamp

6 Ways to Ace 'Influencer' Engagement Basics

How do you find those individuals whose online likes can move your brand to the next level?
How to Build a Successful Startup and Keep It Afloat
Ready To Launch

How to Build a Successful Startup and Keep It Afloat

The business world is in a constant state of flux, and companies today need to be ready to weather unpredictable markets. Here's how.
Why Influencer Marketing Pays Off for Small Businesses
Marketing Bootcamp

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.