Eric Hoffert has more than 25 years of experience developing digital media, mobile, and enterprise software products at Apple, Spotify, AT&T Bell Labs and more. He’s co-founded the QuickTime software project and led development of the first real-time software video compression algorithm running on the QuickTime multimedia standard while at Apple. Eric also served as a software architect for a new product initiative at Spotify, published multiple papers and received the CEO Technical Award for the development of QuickTime software while at Apple.
About Eric Hoffert
More From Eric Hoffert
Video has emerged as a marketing mainstay of Internet business but unaffordable "fast lanes'' would tilt the playing field against emerging companies.