Eric Schiffer is a leading international expert in reputation, brand and political strategy, business and finance, cybersecurity and technology, providing his keen insights and expertise to Fortune 500 CEOs, foreign leaders, celebrities, Forbes 400 billionaires and hundreds of media organizations.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Often when people are faced with tough decisions, they revert back to their past and recall how tough choices affected their lives. This kind of behavior can hold people back from pursuing their passion.