Francesca Nicasio

Francesca Nicasio

Writer, Content Strategist, and Founder of

About Francesca Nicasio

Francesca Nicasio is a writer and content strategist who's passionate about the retail industry. She's the author of Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store, a book that serves as a practical guide to modern retail success. In her spare time, Francesca blogs at, where she helps readers break into the business of freelance writing. 

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5 Clever Retail Offers That Won't Eat Your Profits

Your profit margins and brand image don't have to suffer when running sales.