Mr. Gaurav Arora spearheads operations at RedKnot Marketing Solutions and is a seasoned marketing and advertising professional with a rich experience of over 15 years.
Redknot is a leading event management and BTL marketing organisation. RedKnot believes that success of any brand event is based on 5 M's of management: Money, Machine, Men, Material and Method.
Event Management: Brands should follow these 3 Tips for Success
Brands communicate with their audiences through different channels -- event management sits on top of the hierarchy
More Authors You Might Like
UX Educator & Learning Experience Designer
Founding principal of Synapse Studios
Investor / Entrepreneur
VP Star Funding, Inc.
AVNET Professor of Supply Chain Management
Founder at Invincible Sparkle, Author of Job Dating (Coming Soon!)