Gayle Teskey
CEO and founder of Membership Corporation of America
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Are You Doing These 3 Things to Foster Brand Community?
It's never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community.
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To turn consumers into community members, look beyond profit to connect with their passion.
Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions
You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?
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