Following her passions for microfinance and online industries, Genny Ghanimeh
founded Pi Slice
in March 2012 and negotiated a partnership agreement with MicroWorld from the Group PlanetFinance to build and administer the first microlending the online platform in MENA. Ghanimeh began her career in Development Project Finance, and later shifted her focus to finance and business development, where she honed her entrepreneurial skills in founding her first company Pro-ID in 2003. She also consulted in setting-up and managing a financial security semi-governmental company in Dubai, and in 2007, Ghanimeh founded and managed Pi Investments.