Hetin Sakhuja

Hetin Sakhuja

Techopreneur & Founder of Lucky Stars
Hetin Sakhuja is a technopreneur and the founder of Lucky Stars, a brand-consumer interaction platform through contest driven app.
How to Build an Intrusive Model to Connect with Mobile Audience
Marketing

How to Build an Intrusive Model to Connect with Mobile Audience

Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.
Are Mobile Games the Next Big Platform for Advertisements?
mobile gaming

Are Mobile Games the Next Big Platform for Advertisements?

Many of the mobile gaming platforms are now being tested by e-commerce companies for promotions, mostly through banner display advertisements - the conventional model of brand recall rather than brand engagement.