About Hetin Sakhuja
Hetin Sakhuja is a technopreneur and the founder of Lucky Stars, a brand-consumer interaction platform through contest driven app.
More From Hetin Sakhuja
Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.
Many of the mobile gaming platforms are now being tested by e-commerce companies for promotions, mostly through banner display advertisements - the conventional model of brand recall rather than brand engagement.