Irving Fain is the CEO & Co-founder of CrowdTwist, a multi-channel customer relationship and loyalty platform that gives marketers the ability to incentivize, recognize and reward people based on their combined engagement, social influence and spend -- online and off. Earlier, Fain ran Digital Marketing & Social Platforms for Clear Channel Radio Digital, developing and implementing an online marketing and social strategy for 1,000+ radio stations. Prior to his life as a media entrepreneur, Fain wore a suit everyday in the world of finance. He spent time both as a venture investor here in New York as well as an investment banker, specializing in raising capital for early stage companies. He holds a B.A. from Brown University. You can follow him on twitter at @ifain.
Many times, companies reward frequent shoppers for their patronage. But a better way to measure loyalty extends beyond the cash register.
Don't let the tech and start-up blogs fool you, finding an investor to part with big money is neither common nor easy. Here, the co-founder of CrowdTwist gives his top lessons for success.