Ivan Misner: Page 14
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Customize Your Referral Strategies
To optimize sales, learn to tailor your networking approach to different personality types and occasions.
Getting Referred By Friends and Family
Will people who like, care about and respect you always refer business to you? Not necessarily.
Referral Quality Beats Quantity
Show customers you appreciate them by maintaining quality relationships.
Less Networking Can Mean More
Cultivating the relationships you have is more effective than planting yourself at more events.
Why Referral Marketing Works
Think cold-calling is the most effective way to snag customers? Try referral marketing and catch a new batch of clients.
Salespeople Don't Live Off Referrals Alone
Even if you're getting all the referrals you want, you still need to sell.