Jack Nasher

Jack Nasher

Founder of the Nasher Negotiation Institute

Jack Nasher is the author of Convinced!: How to Prove Your Competence and Win People Over, a Stanford faculty member, and founder of the Nasher Negotiation Institute.

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Should You Give the Good News First, or the Bad News?

Research shows the definitive answer to the question, 'Do you want to hear the good news or the bad news first?'

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