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Jason Falls and Erik Deckers

Jason Falls is principal of Louisville, Ky.-based Social Media Explorer, a social media marketing, digital marketing and public relations consulting service. Erik Deckers is owner and vice president of creative services at Indianapolis-based Professional Blog Service, a ghost blogging and social media agency.

More From Jason Falls and Erik Deckers

How to Use Social Media for Research and Development
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Consider this advice for handling upset customers with grace, humor and honesty.
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