Jen Spencer is the VP of Sales and Marketing for Allbound, an innovative partner sales acceleration platform. Jen oversees the company's inbound marketing, and lead-generation and conversion strategies, manages the ever-growing sales and marketing team, and directs thought leadership efforts. She is a lover of animals, technology, the arts, and really good Scotch.
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Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.