VP of Sales and Marketing, Allbound
Jen Spencer is the VP of Sales and Marketing for Allbound, an innovative partner sales acceleration platform. Jen oversees the company's inbound marketing, and lead-generation and conversion strategies, manages the ever-growing sales and marketing team, and directs thought leadership efforts. She is a lover of animals, technology, the arts, and really good Scotch.
In sales and marketing, the human element is crucial.
Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.