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Jim Freeze

Jim Freeze

Guest Writer / Chief Marketing Officer at Aspect
Jim Freeze is senior vice president and chief marketing officer at Aspect, involved with the company's corporate vision and strategy.

More From Jim Freeze

Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.
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Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.

Marketing insights can help companies improve their bottom line.
Jim Freeze
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Avoid These 5 Customer-Care Traps
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Avoid These 5 Customer-Care Traps

Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
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Leading, and Surviving, a Company Rebranding Effort
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Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
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The Internet of Things Demands That Customer Service Catch Up
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The Internet of Things Demands That Customer Service Catch Up

The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.
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