Chief Marketing Officer at Aspect
Jim Freeze is senior vice president and chief marketing officer at Aspect
, involved with the company's corporate vision and strategy.
Marketing insights can help companies improve their bottom line.
Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.