Jim Freeze

Jim Freeze

Guest Writer / Chief Marketing Officer at Aspect

Jim Freeze is senior vice president and chief marketing officer at Aspect, involved with the company's corporate vision and strategy.

Customer Service

Avoid These 5 Customer-Care Traps

Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Internet of Things

The Internet of Things Demands That Customer Service Catch Up

The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.
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