Joanna L. Krotz

Joanna L. Krotz writes about small-business marketing and management issues. She is the co-author of the"Microsoft Small Business Kit" and runs Muse2Muse Productions, a New York City-based custom publisher.

Latest

Business News

Businesses Find Benefits in Going Green

At last, eco-friendly products and services are paying off in new and scalable ways. See how green can work for you by checking out these forward-looking business models.

Business News

From Powering Businesses to Empowering Kids

Fresh out of college with an enviable consultant job, Andrea Lo decided to quit so she could create Piggybackr, an online platform that helps kids raise money for causes.

Business News

How to Prepare an Effective Crowdfunding Pitch

Crowdfunding -- whether through donated contributions or equity investments -- is coming of age as a game changer for startups. Here's how to create a persuasive pitch.

Business News

Turning Passion Into Profits: An Investment Banker Goes to the Dogs

She left a banking career in New York for a sunnier life in California. Now, Andrea Servadio is co-founder of Fitdog Sports Club, which must grow to stay ahead of the pack.

Business News

Should You Outsource Your Customer Service?

Call center technology can now combine, customize and expand your customer communications while reducing costs. So would outsourcing boost your business?

Business News

Smart Ways to Send Business Gifts This Season

Today's gamut of beliefs and sensitivities can turn holiday business gifts into an etiquette minefield. Here's how to give grateful good cheer without crossing any lines.

More Authors You Might Like

Loading...