João Mendes-Roter

VP Marketing

Marketing executive and digital expert, 20 years’ experience in international markets, leading marketing organizations in consumer and health companies. VP digital marketing at Itamar-Medical, strategic advisor of New Angle, business mentor and official member at Forbes Communications Council.

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Leaders in Action – Contribution, Impact, and Efficiency

Deliver value by converting decisions into actions.

Business Plans

How to Align Product, Marketing and Sales Goals

Tech companies often face challenges when specific departments are not getting what they want.


Cómo alinear los objetivos de ventas, marketing y productos

Las empresas de tecnología a menudo enfrentan desafíos cuando departamentos específicos no obtienen lo que quieren.


This Is What Makes an Effective Digital Health Campaign

While digital marketing may be newer within the education and healthcare industries, it's here to stay.

Estrategias de crecimiento

Esto es lo que hace que una campaña de salud digital sea eficaz

Si bien el marketing digital puede ser más nuevo en las industrias de la educación y la salud, llegó para quedarse.

Health & Wellness

Why Sleep Health is More Essential Than Ever in the Wake of Covid-19

Sleep health affects more than our quality of life, it is also an indicator of more serious health conditions.

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