John D. Leavy
John D. Leavy is president of InPlainSite Marketing, a Divide, Colo.-based digital-marketing strategy company, and author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press, 2011), a finalist for Marketing & Advertising Book of 2011 by USA Book News. Connect with him on LinkedIn.com/in/JohnDLeavy.
Marketing Bootcamp
Four Rules to Build Your Blog Readership
You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
Marketing Bootcamp
How to Find Time to Market Your Company Using Social Media
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
Marketing Bootcamp
How to Start Video Blogging for Your Business
Online videos can be a good way to connect with customers. Here are some tips for beginners.
Marketing Bootcamp
How to Make Your Email Newsletter a Must-Read for Your Customers
Before you decide to launch a newsletter, plan for its success.
Technology
Five Things You Should Know About Web Analytics
Web traffic alone doesn't generate sales. Answer these questions as you track your web-site metrics.
Marketing Bootcamp
How to Decode Website Metrics to Pump Up Your Online Marketing
Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.