John D. Leavy

Bio

John D. Leavy is president of InPlainSite Marketing, a Divide, Colo.-based digital-marketing strategy company, and author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press, 2011), a finalist for Marketing & Advertising Book of 2011 by USA Book News. Connect with him on LinkedIn.com/in/JohnDLeavy.

Social Media

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.

Social Media

It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.

Marketing

Online videos can be a good way to connect with customers. Here are some tips for beginners.

Marketing

Before you decide to launch a newsletter, plan for its success.

Science & Technology

Web traffic alone doesn't generate sales. Answer these questions as you track your web-site metrics.

Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.