You can be on Entrepreneur’s cover!

How to Start Video Blogging for Your Business Online videos can be a good way to connect with customers. Here are some tips for beginners.

By John D. Leavy

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

How to Get Started in Video Blogging for Your BusinessGetting videos into the mix can add extra oomph to a business owner's blog.

In helping entrepreneurs make the most of their websites, I've generally found that visitors to a blog with videos spend twice if not triple the time on it than they would with a site that's only text and pictures.

The videos make the site more personal for prospective customers because seeing you in a video is more like meeting you in person.

Related: How to Make Your Email Newsletter a Must-Read for Your Customers

You also don't need to produce video daily like a written blog. It can be something you do once a week or even once a month. The whole idea is to create excitement and expectation around the video because it's going beyond the usual 300- or 400-word written blog post. It's not just a yada, yada post for the day. You'll also likely be more excited about what you're talking about.

It doesn't take a lot to start using video in blogs. A good high-definition video camera can be found at an electronics store for about $200. Record a video and then upload the video file to YouTube. You can then insert the YouTube link into your blog post. Embedding the URL instantly turns it into a video box you can work with.

Here's a video I recently recorded and uploaded onto YouTube.

I'm explaining some things you need to keep in mind to ensure your video looks professional:

  • Know how your camera works.
  • Write a list of the points you want to make so you can stay on task.
  • Make sure your surroundings are well-lit.
  • Be aware of ambient noise and try to minimize it.
  • Watch how much you move around.
  • Make sure your eye contact stays on the camera.
  • When you're done, watch the presentation with a critical eye toward detail. Make sure, for example, your cat isn't in the background.

Related: Five Things You Should Know About Web Analytics

Ensuring the video looks acceptable is just the first step in making sure your video blogging is meeting the needs of your business. Here are some other important things to consider:

  • Know your audience. If your customers are mainly bankers, it's probably best to wear a suit and be more straight-laced. If you're in the sports equipment business, then it's probably no holds barred. Think about who your customers or prospective customers are, and proceed accordingly. If you already have a written blog, look at which posts are most popular and interactions with readers when deciding the personality of your video blog.
  • Don't be boring. A video needs to be faster paced and a lot more interesting than a written post. Get others to critique your videos, and, when you're starting out, record the first one three or four times and choose the best one to post.
  • Make it conversational. I've done public speaking for 15 years. But when I started video blogging, I definitely had a drone going on. To give myself an audience to talk to, I made a little cartoon figure and pasted it on the top of my screen above my camera. I found that I had more voice inflection, and the pace picked up.
  • Keep it short. A video blog post should usually be three to five minutes maximum. If you're going longer, cut down the length of the presentation and consider elaborating by pairing the video post with written posts about different points. You can also plow forward and do that 15 to 20-minute video, but it better be something really interesting. Otherwise, it will likely be the last 20-minute video your visitors ever watch.
  • Don't be pushy about what you're selling. Avoid repeating all the time that you have great prices, or that you have great customer service. Demonstrate your expertise in your industry. If you talk about product features that benefit customers, they won't mind that you're telling them about it. Ideally, they will see who you are and decide they want to buy from you.

Related: How to Decode Website Metrics to Pump Up Your Online Marketing

Photo: Shyshak Roman/Shutterstock

Outcome based MarketingJohn D. Leavy is president of InPlainSite Marketing, a Divide, Colo.-based digital-marketing strategy company, and author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press, 2011), a finalist for Marketing & Advertising Book of 2011 by USA Book News. Connect with him on LinkedIn.com/in/JohnDLeavy.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.