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Managing Director at Berkeley Research Group LLC
John Kelly leads the predictive analytics practice at Emeryville, Calif.-based Berkeley Research Group, which works with marketing, sales and operations leadership across a range of industries to leverage the power of econometrics and data science. BRG’s evidence-driven management work helps clients with dynamic pricing optimization, predicting consumer behavior, loyalty program design and more.
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While data is an inhuman science, it can be applied to help leaders be more nimble with their business strategy.