John Kelly

John Kelly

Managing Director at Berkeley Research Group LLC

John Kelly leads the predictive analytics practice at Emeryville, Calif.-based Berkeley Research Group, which works with marketing, sales and operations leadership across a range of industries to leverage the power of econometrics and data science. BRG’s evidence-driven management work helps clients with dynamic pricing optimization, predicting consumer behavior, loyalty program design and more.

5 Ways Startups Can Leverage Big Data for a Competitive Advantage
Big Data

5 Ways Startups Can Leverage Big Data for a Competitive Advantage

While data is an inhuman science, it can be applied to help leaders be more nimble with their business strategy.